Media planning is an essential part of one’s branding and marketing strategy. It involves identifying what, when, how, how often, and to whom the business’s messages are disseminated. It is a process that ensures that a piece of content is shared with the right people using the right channels at the appropriate time and place. …

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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few …

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Learning how to optimize your website for SEO and conversions is crucial for your site’s success.  It’ll ensure your website is working exactly as hard as it should.  If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. And a website optimized for conversions typically has better metrics, such …

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Apple’s Checkmate Move Over Digital Advertisers, Silencing IDFA You’d be forgiven if you missed the headlines in the early days of the pandemic last year when you still were washing the mail and drilling holes in any vacuum-sealed windows. In June 2020, Apple announced that the impending IOS 14 would only activate Identification for Advertisers …

Massive Headwinds Ahead For Digital Marketers – Do You Have A Plan? Read More »